Ensuring Impact and Focus
Addressing the main pain points, goals, and behaviours learned from affinity mapping.
This persona was a great reference, it helped in creating something that ensures a real impact will be made.
2022 | 3 UX designer | Mobile IOS |
My role: Research, Persona, User Survey, UI, Prototyping, Mock-ups, Wireframes, Task flows, User stories, Interviews, User Testing.
Doomscrolling is when people scroll and consume negative news, thinking it will bring comfort, but actually leads to worse mental health.
In march 2020, news consumed through mobile devices shot up 215%.
I plotted 163 insights from the interviews on an affinity map to establish patterns and themes. Group them into goals, pain points and behaviours for clarity and focus.
Research is never going to be perfect no matter how hard you want it to go the way your expect.
Mental models are hard to truly understand until you see them in action, interacting with the product.
You are not going to think of everything in the beginning and it's best to get an imperfect concept ready for insight.