Persona
Ensuring Impact and Focus
Addressing the main pain points, goals, and behaviours learned from affinity mapping.
This persona was a great reference, it helped in creating something that ensures a real impact will be made.
Overview
2022 | 3 UX designers | Mobile IOS |
My role: Research, Persona, User Survey, UI, Prototyping, Mock-ups, Wireframes, Task flows, User stories, Interviews, User Testing.
Problem
It's easy to get lost scrolling negative news.
Doomscrolling is when people scroll and consume negative news, thinking it will bring comfort, but actually leads to worse mental health.
In march 2020, news consumed through mobile devices shot up 215%.
Solution
Meet Efflo
From the root word "effloresce" meaning to bloom and flourish.
Set read limits
Get rewarded for reading positive news and taking breaks
Level up a digital garden to plant real trees.
All together, these features help motivate readers to put down their phone and make a positive difference.
Discover
People are aware of doomscrolling but are struggling to stop...
I plotted 163 insights from the interviews on an affinity map to establish patterns and themes. Group them into goals, pain points and behaviours for clarity and focus.
How might we...
Minimize doomscrolling for avid newsreaders in order to help them reclaim their mental and emotional health?
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Experience Map
Discovering The Doom Loop
As I was plotting the narrative for Lizzie's experience with doomscrolling I discovered it was a loop - the doom loop.
Challenge: How do we break the doom loop?
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Task Flow
Solving for the Doom Loop
I was inspired to create an app that combined a timer limit, taking breaks and a digital garden.
The digital garden is an important piece that answers the question of breaking the doom loop, especially if they are deep in doomscrolling and unmotivated to step away.
Version 3 wireframe ready for UI elements.
Final Designs
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Key Learnings
Research is never going to be perfect no matter how hard you want it to go the way your expect.
Mental models are hard to truly understand until you see them in action, interacting with the product.
You are not going to think of everything in the beginning and it's best to get an imperfect concept ready for insight.
Next Case Study
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